To explain who we are and what we stand for, we need to start with you. Because before we were us, we were you.
Confused? We promise it will make sense soon.
Before we were us, we were you
Roughly 6 years ago, our founder was looking for a health insurance policy. He spent hours researching his options, populating a comprehensive spreadsheet, and cross referencing his own research with comparisons made on all of the popular comparison websites that advertise on TV. But despite his best efforts, he bought a policy that ended up costing him a fortune, while covering him for the things he didn’t need and leaving him exposed on the things he did need.
Roughly 3 years ago, he decided to switch insurers to get more suitable coverage. You can judge the success of that endeavour yourself – he ended up on a policy that covered him for pregancy, which drove the premiums up significantly. (Don’t be so quick to laugh – if you’re a male on a couples policy that has pregnancy cover, there’s a good chance you’re in the same boat!)
Why we became us
We became ‘us’ because we were convinced that finding the right policy didn’t need to be so difficult. We knew there were already a number of comparison websites that were helping people select policies, but we’d found them to be frustratingly unhelpful. As it turns out, so did a lot of other people!
We noticed that these comparison websites usually had a similar business model and way of operating. This all but guaranteed that when someone went looking for a recommendation they could trust on these websites, they weren’t going to get it.
So rather than copying our competitors, we set about re-thinking the entire policy comparison and recommendation process. We’ve come up with a totally different approach that delivers trustworthy and reliable recommendations in a simple and intuitive format.